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Cause and Social Marketing

Cause marketing - associating your organization with a great cause - combines passion with profits while doing good, solidifying brand position and engaging your customers.

First of all, it is the right thing to do. Organizations have a corporate and civic responsibility to support communities. But being a good corporate citizen can have tangible benefits as well. Successfully aligning a company, product or brand with a cause can achieve more than social good.

Cause marketing can improve and enhance a company's image, create and solidify customer loyalty, encourage positive media coverage, as well as improve employee relations and teamwork. And, it may boost sales by increasing visibility within markets and target audiences.

Tied to a focused Reputation Management program, Cause Marketing is a great way to differentiate your company or organization, putting you a step ahead of the competition and doing something good in the process.

Patriot Strategies can help establish and build a successful cause marketing campaign. We know the steps to success.

Cause and Social Marketing

The recent Cone/Roper Corporate Citizenship Study indicates that 89 percent of American consumers feel companies and non-profits should work together to support community causes. Eighty-six percent of people surveyed say that all things being equal, they will do business with a brand or company that they associate with a good cause.

Cause marketing is the strategic advancement of a brand through community service. Patriot Strategies works with clients to discover their talents and civic contributions - and to leverage those activities to the benefit of the business.

The firm has experience working with the news media and non-profits on projects that provide companies and individuals third-party validation with key stakeholders and customers. Patriot Strategies is uniquely qualified to help clients leverage existing community work, bringing positive attention to these individuals and businesses and, just as importantly, their causes.

The firm creates and develops customized community programs that strategically align with client needs and interests.

 
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