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Doctor's PR. Physician Marketing. Hospital Marketing.

Realization

It's Not Just About You

It's About Your Patients

Today more and more physicians are beginning to realize the importance in marketing themselves and their practice. We can help and provide cost effective solutions.

Staying competitive is clearly important. Patients depend on their healthcare providers for the best possible care. They depend on referrals from family and friends but also research and locate physicians through the Internet. Are you out there? Are you in the news? When was the last time you sent a patient a birthday or holiday greeting card?

Here is how we are prepared to help you.

MEDIA MIX: Public Relations, Web Sites & Advertising

A media mix includes several different forms of promotions. From public relations, designing websites, brochures or advertisements, healthcare providers have turned to Patriot Strategies for support. Why? Patriot Strategies listens. We will visit your practice, evaluate your systems and introduce smart options to help increase patient volume.

Public Relations

When and why? Keeping your local community reporter apprised on changing trends taking place in your specialty deserves coverage. We can develop angles and story lines.

Advertising

What about advertising? Back in the days of Marcus Welby, it was taboo to advertise in the local paper. Not anymore. Patients want to know that they can trust you. They want to know that at no time will you feel inconvenienced no matter how simple their questions may be. We can advise what patients want to know by developing creative advertisements.

Why do you need a web site?

Let's face it. An educated consumer spends a fair amount of time researching the best products and services. The same holds true when locating a physician. Sure managed care plans list physicians by specialty and location. However, the physician who has a presence on the Internet will increase their chances in getting patients.

Hospital Marketing

Offering creative solutions to healthcare facilities seeking to introduce new programs, the arrival of new medical equipment, grand openings, or simply just looking for ways to increase your visibility within the community. Effective hospital marketing is challenging. A smart and sensible advertising and marketing campaign can include an interesting media mix such as print advertising, television, radio commercials and placed press releases. A smart radio commercial can create awareness but is even more powerful when combined with a television commercial.

 
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