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Green and Cause-related Marketing

Patriot Strategies experience in the energy & resources sector covers areas including global oil and gas exploration, power generation and other renewable resources. Our clientele include public and private companies.

The world's keen focus on energy and natural resources - and their relation to national security, economic security, and the environment - require you find a PR firm capable of managing and optimizing your opportunities for exposure and getting your story conveyed accurately, compellingly, in all the media reaching your market.

Our Renewable Energy marketing programs include Solar Power, Wind Power, Biomass Power, Biofuel Power, Geothermal Power, Hydro Power and Wave Power.

Thirty states now have their own renewable portfolio standards and the new Obama Administration has acknowledged that a renewable energy solution is needed for the entire U.S.

Renewable Energy Public Relations Goals & Objectives

  1. Create awareness for your company's renewable energy programs by generating free news stories in newspapers, magazines, vertical trade publications, business journals, internet news portals, and broadcast media outlets that explain the features and benefits of renewable energy programs, which utilize biofuel, biomass, geothermal, hydroelectricity, solar, wave and wind power to generate power without burning fossil fuels and significantly reduce the amount of harmful carbon emissions into the Earth's atmosphere.
  2. Generate consumer interest in renewable energy by generating news stories that demonstrate how customers can install renewable energy technology such as solar panels and take advantage of Net Metering programs to reduce the power their home consumes and begin a market transformation from fossil fuels to renewable energy sources. Utilities should partner with energy consultants that can provide energy audits and recommend the best renewable energy products for residential customers that want to reduce the monthly energy bills and do their part to stop global warming. PR programs should publicize the benefits of renewable energy, the list of vendors that can help consumers make the transition and specify where to get rebates and state and federal tax credits to help consumers pay for the renewable energy technology.
  3. Generate commercial business interest in renewable energy by generating news stories that demonstrate how customers can install renewable energy technology such as solar panels and take advantage of Net Metering programs to reduce the power their business consumes and begin a market transformation from fossil fuels to renewable energy sources. Utilities should partner with energy consultants that can provide energy audits and recommend the best renewable energy products for commercial customers that want to reduce the monthly energy bills and do their part to stop global warming. PR programs should publicize the benefits of renewable energy, the list of vendors that can help commercial customers make the transition and specify where to get rebates and state and federal tax credits to help businesses pay for the renewable energy technology.
  4. Generate better community relations by generating news stories on how the company goes the extra mile to help low income and fixed income senior citizen customers afford and install renewable energy products and services recommended by the company's renewable energy programs.
  5. Drive readers to Renewable Energy and/or consumer-related websites containing education forums on best use renewable energy practices, free customer premises evaluation forms, contractor business lead forms and other lead generation processes to promote, educate and convert more customers to utilize more energy efficient products, services and consumption patterns.
 
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