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Marketing P.R.

You've reached a point where all the planning says you've got a great project, but now you need to market - for investors, for partners, for customers, or just to get support from a government body. How you package your concept, idea, product or service will have a great deal of impact on your project's success.

  • Target the "Buyer" - What interests your "buyer"? What will it take to get their attention? What are the hooks to get 'em coming to you? Focus as much on what you want to sell, as you do on what they will "buy".
  • Build the Messages - So what's the story behind your project? What are you doing? Why are you doing it? What are the benefits? And - being completely honest - what are the risks? And how do you ensure you deliver the messages for these points so your "buyer" will be interested in your idea? Simple language. Limited messages. Get to the point.
  • Develop the "Package" - A lot of marketing depends not only on what you say, it depends on how you present it. If your market is senior investors, do you send them a video, a CD, a brochure or a letter? Or do you just go see them? It depends - what will it take to get the attention of the "buyer"? Bottom line: be professional with everything - including the quality of your marketing products.
  • Deliver the Message Creatively - So how will you deliver your marketing package? In stages? In a tour? Who will deliver it? What's the most effective and innovative method of delivering your package so you get more than a glance?

We Can Help You:

  • We know demographics; we know targeting. We know how to get at the trends that impact on your product.
  • We create messages every day - for strategies, for ads, for speeches, for presentations, for posters. We're message craftspersons.
  • Multi-media is a specialty. We've won awards for our videos and marketing. CD's, videos, websites, commercials, and ads - whatever you need, we do it.
  • We do "branding" - logos, mottos, visions, sales pieces.
 
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