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Multicultural Communications. Diversity Marketing. Minority Advertising.

The Patriot Strategies Multicultural team has been at the forefront of multicultural market research and consulting services for more than 20 years. Working with the nation's leading brands, our diverse team of professionals has led qualitative, quantitative and consulting projects to generate unparalleled insights and marketing principles for the African American, Asian American and U.S. Hispanic consumer segments. We also work extensively with Multicultural Kids and Youth, GLBT and other emerging markets. Patriot Strategies Multicultural leads the nation in segmenting these consumers with models to target by acculturation, brand loyalty and more.

Culture is no longer just a matter of race or ethnicity. Multicultural communications involves examining the unique cultural characteristics shared by a group of people or community, honoring that uniqueness and shaping outreach efforts and messages accordingly.

Patriot Strategies navigates the complexities of social and cultural contexts that influence people's reactions and responses. We use specific and focused research to determine common beliefs, attitudes, behaviors and values within and among target audiences. Even more important, we involve the target audiences in message and design creation, and use specialized message and product testing to ensure effectiveness. The result is a communications program that resonates emotionally and effectively among the target audience(s).

Our expertise spans the majority of product categories with extensive work in financial services, retail, food marketing, automotive, pharmaceutical and more.

Our multicultural communications services include:

  • Strategic planning
  • Audience research
  • Message development and testing
  • Community involvement
  • Product development and dissemination
  • Multilingual outreach products
  • Media outreach and analysis
  • Event planning
  • Training and technical assistance
  • Bilingual and bi-cultural experts will translate your documents, video or web pages and ensure you are conveying your message accurately and with cultural sensitivity.
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