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Strategic Communications Planning

What drives your organization's strategy? Events? Communications? Crisis? Markets? Politics? All of the above? Some of the above?

Do you have a strategy? Do you have a business plan? Is communications a part of either?

The only way to adequately match the demands of your publics is if you understand what those demands are — and that means listening to your market. Research and planning is critical to determining the perceptions of your various target audiences.

Patriot Strategies helps you ensure that your public relations program ties back to your business objectives. We'll help you develop a plan that provides a baseline to measure the success of your programs, with regular evaluation cycles built right in. Patriot's strategic planning helps eliminate the guess work — you will know where your organization stands, where you're going, and how effective your programs are in getting you there.

  • We do research - Our strategic communications planning experience and expertise starts with research - and starting from the end - where you want to be with your communications. We often bring in different types of research - from household surveys to focus groups.
  • We plan objectives - We match objectives of your strategy to communications strategy. Sometimes that means starting with a communications strategy, and changing your business strategy.
  • We develop messages - Once we know what you want, we compare that with what your target audience wants to hear. We develop messages. We test them. And we re-test them.
  • We build communications systems (Tools) - The best communications message won't reach your audience without the right tools. Where do you want to get to them?? At home? At work? At play? Why send a corporate video to a person's office if they have no VCR there? Why not use an interactive CD instead? Or maybe you need a third party to deliver your message. We help you choose, then produce the right communications tools.
  • We deliver (Process) - How many times have you heard that good communications is all in the delivery? Strangely enough, we still find that the best communication is face-to-face. But sometimes this just isn't possible, so maybe a live news conference will help - or a webcast.
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