Advertising is where the brand meets the consumer. Advertising reaches out to the hearts and minds of people. Advertising generates the leads and leads to the sale.
Our advertising sells our clients' ideas, products, services and solutions today and builds their reputation as a true measure of value tomorrow.
We start from the end. We figure out where you need to be positioned. We turn research into a powerful positioning statement — your brand. We craft the creative hook and the key messages that will establish an emotional connection, grab attention and generate buyers, customers or clients. We select the best medium to reach your target audience.
We don't believe in endless meetings, creative group-hugs and huge production crews. Your advertising campaign will be launched quickly so that you can see immediate results.
- Television and Radio Advertising - We mix strategic brilliance with magical execution to create what appear to be effortless productions that engage your customers or clients. We get you on the air quickly and cost effectively.
- Print Advertising - We believe in the power of the written word. We also believe a brilliantly designed half page ad can be just as effective as a dominant looking full page. We can put you in major markets and also reach beyond the traditional daily newspapers to capture the reach of community papers and the ethnic press.
- Direct Mail - In our arsenal we have rifle, shotgun and howitzer delivery systems. We target direct mail with surgical precision, using key messaging and captivating packaging to achieve impact with each and every name on the database.
- New Media - We design and produce leading edge programming for multimedia including: web environments, CD-ROM presentations and interactive kiosks.
- Collateral Materials - We develop your graphic identity, packaging, signage, brochures and presentation boards that integrate with your overall campaign, influence customers and build awareness.
Our rapid action response team assembles research data, develops a laser sharp strategic and media plan, executes the buy, crafts the ads, and places them - all aimed at getting your message out quickly and with minimum cost.